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Book Pre-Order Special Offer and Influence Marketing Teaser Video
In two weeks (or less, depending on shipping), Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing will be released. The culmination of over three years...
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What’s the Return on Influence Marketing?
For many brands, gauging the return on influence marketing has been one of their sore points in recent years. While social scoring platforms like Klout, etc, can help identify who could potentially be...
View ArticleA Fireside Chat on Influence Marketing
On May 15, one of our favourite influence platforms, Traackr, were the kind hosts of the official U.S. launch of our Influence Marketing book. Held in downtown San Francisco, the event saw over 100...
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Influence Marketing vs Social Scoring and Mapping It All to Business Results
Since before we had even published the Influence Marketing book, my co-author Sam Fiorella and I were frequently asked the difference between “influence marketing” (our definition) and “social...
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